Its no use, I can’t do it!
On Monday Apples World Wide Developers Conference kicks off with the biannual keynote speech by his Jobbsness. These two speeches, one in February the other in June are the main occasions for Apple to launch new products.
This year the techblogs are alive with rumours about the new 3G iPhone, which is almost certain to be a big feature of the keynote (given that the current model is out of stock everywhere). Blogs like Gizmodo have even gone so far as to create a feature wish list for the product, along with design competitions for what it may or may not look like.
I’d be interested in a new iPhone, especially if it was a) cheaper (subsidise Apple, like everyone else does!) and b) had some usable GPS – cell-tower triangulation is ok for in cities, but rubbish when it comes to being halfway up a mountain. [My ideal would be for someone to release an Ordinance Survey programme for it, I’d happily pay extra for detailed topographical maps and waypoints].
The rest of the cellphone market is catching up with Apple, and the current iPhone doesn’t look as unique and revolutionary as it did a year ago. Yet the concept is a good one – we are moving towards the idea of a single, portable device that carries out all your electronic needs: PDA, phone, camera, music player, etc etc. Apple seem to be playing the iPhone as a software platform that will eventually run programmes to meet your various needs, which compounds the integration aim. Good on them, but I agree with Gizmodo again; we need cut and paste, or the iPhone will never even meet the usefulness of my ageing iPaq.
There are also rumours of a refresh of the Mac Operating system, and the possibilities of new laptops of various forms. Who knows. One thing we can be sure of is that Apple will do its upmost to surprise us.
In the spirit of all the other wish list s out there, here is mine (I don’t expect any of these to be true*)
In the spirit of Nokia’s Comes with Music service, an update to iTunes that allows for unlimited music for a fixed fee, combined with the ability to send people playlists. You could even combine it with a ‘broadcast’ feature for the iPhone/iPod Touch that would allow you to share what you are listening to with other users you pass in the street. Apple expanding the musical vocabulary of the world – surely a good thing.
Preferably thinner, lighter, more powerful, but without the loss of functionality. The MacBook Air is just unusable in my opinion, as pretty as it is, you can’t lose the optical drive and go down to one USB port – what you gain in portability is immediately lost by the number of wires and accessories you need to cart round with you! No, a nice light version of the MacBook Pro would be good, Steve, please?
Macs are beautiful, functional things, incredibly easy to use. But there are plenty of PC users who are tempted to move over to the dark side, only to be put off by the fact that their games just won’t run. Even running XP through bootcamp, iMacs and MacBooks of all sorts still have issues with even last generation PC games (and there are no Mac versions of decent games). I know that the diehards will stick with their Alienware whatever, but us casual PC gamers (like me!) could be welcomed into the fold with just a little effort.
There was a rumour earlier in the year that Leopard contained threads of code that might, theoretically, one day allow Macs to natively run Windows programmes without having to run Windows (either through bootcamp, or through a virtualisation like Parallels). Personally, I think this would be the killer: you would see whole hosts of companies and individuals going over to Apple to escape Microsoft’s bloated, buggy, virus ridden domain. It will never happen, but we can dream…
OK, I’m going to stop wishing. We will just have to wait and see what happens (6pm BST!). Lets see what we’ll be surprised by, disappointed by, and what delights Steve unveils when he goes “One more thing…”
We can pretty much be sure it won’t be this.
See you the other side…
*but it would be nice if they were